Savvy marketers target 'Faith and Family' flock www.canada.com
Cracking U.S. Christian - particularly evangelical -markets demands differing strategies, one expert says, but the payoff can be 'a very loyal audience'
Faith Market Info by Motive Marketing www.moviemarketing.biz
“Consumer demand for media and entertainment with strong moral and spiritual values has exploded in recent years. In 2001, the # 1 and 2 best-selling fiction books were faith-based stories
Corporate America targeting lucrative Christian market www.fredericksburg.com
But it isn't just the scale of the market that has Madison Avenue saying Hail Mary. Wolfe said Evangelicals themselves are embracing the notion that they are a powerful subculture.
Fox puts Faith in Christian market www.videobusiness.com
“We found a market that was underserved, and we’re going about providing them with quality product,?Fox senior VP marketing communications Steve Feldstein said.
Passionate Population: The media discover America’s religious. www.nationalreview.com
“But the U.S. is one of the most religious nations on earth, where 92 percent of the people profess a belief in God and 84 percent call themselves Christians. So perhaps Fox should consider mainstreaming Fox Faith, folding it into 20th Century Fox, and instead finding a really smart, secular Hollywood-type to run a new division called “Fox Secular.?
Faith Online report by Pew/Internet www.pewinternet.org
“The online faithful are quite serious about their spiritual journeys, and they are committed to those in their social networks who accompany them on those journeys?They probe for information and network with others in order to enrich their spiritual lives.?
Advertisers
