Behavioral Targeting
Veremedia behavioral targeting allows advertisers to identify and communicate with specific users based on past web browsing behavior. Through User Re-targeting, advertisers can serve customized messaging to those consumers who have demonstrated an active interest in your product or service by their having visited the advertiser’s website.
System Targeting :
Further specific targeting include:
Geographic (country, state, DMA, city, ZIP)
Operating system
Internet service provider
Day-part
Connection speed
Single Sites Utilize unique inventory options on high-profile single sites Veremedia represents to make an impact on your audience with unique site sponsorships, homepage takeovers, gateway sponsorships, micro-sites, advertorials, and other creative formats.
Operating System
For advertisers promoting a software product, a user's operating system can be an important targeting variable. In some cases, the psychographic profile of users with different operating systems varies, creating opportunities to reach a more qualified audience.Target advertisements to users with any one or combination of the following operating systems:
Linux/Unix
Macintosh
Windows 2000, 95, 98, ME, NT, XP, Vista
WebTV
Web Browser
This is an important filter for technology vendors whose products are web-browser specific. In some cases, the psychographic profile of users with different browsers varies, creating opportunities to reach a more qualified audience. Target advertisements to users with any one or combination of the following web browsers:
America Online 3, 4
Internet Explorer 2, 3, 4, 5, 6, 7
Mozilla 5
Netscape
Opera 5, 6
Web TV
Firefox
Frequency Response is optimized by adjusting the frequency with which individual users view your ad over a given period of time.
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