Any advertiser striving to reach U.S. consumers must realize that nearly one third of their audience, or 87 million people, belongs to a non-White racial or ethnic market. As of the 2000 Census, the U.S. population included 34.7 million Blacks/African Americans, 35.3 million Hispanics and 10.1 million Americans of Asian descent. Growth trends show that these ethnic populations will continue to fuel the growth of the total population.
In fact, while the White population of the U.S. grew only 5.9 percent between 1990 and 2000, the African American, Hispanic and Asian populations combined grew 35 percent. Multicultural audiences have embraced the Internet as a color-blind medium providing equal, unbiased access to information and shopping experiences often not easily encountered in the real world.
The multicultural network represented by Veremedia reaches a combined 4.2 million unique visitors monthly from the Latin American and Asian American markets. Reach them on portals and news websites that provide relevant content for your marketing message to this dominant American audience.
Network Overview
Editions 19
Cities 11
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- Reach 4.2M
- Editions19
- Cities 11